Branding

This is a project I did during my senior year of college. I had to create a new brand and make multiple different designs and ads for it. I created a brand called 'ulili, and made it an emo brand that was not the stereotypical all black. I made multiple logos using only two colors, and incorporated those colors into other mockups. Using image making, ad design, interactive design and branding, I created retail mockups. They include a t-shirt you can buy at the store, a bag for your shopping, a box for your purchases, and the store sign. I also created subway ads, an urban panel, and Instagram ads with photos I shot for the project. For the interactive design part, I created an animated urban panel, a website mockup video on both desktop and mobile, and a mockup video for an app.